Mazama Brewing is an independent, family owned and operated craft brewery in Corvallis, Oregon.

The brewery owners had an idea for a new event series: “Pint Night”. The idea was to partner with local nonprofits and increase brewery sales on Friday nights. As the lead on the marketing and event planning for this new idea, I was able to fully imagine and realize every aspect of the campaign.

Sales on Pint Nights were up to 280% higher than the average Friday night!

Pint Night events raised brewery sales significantly while giving $1 per pint to the featured nonprofit.