Created for Animal Welfare League of Arlington to bring special attention to animals who have either been in care for an extended period of time, or have not had much adoption interest. The Adoptions team requested assistance in marketing long-stay pets in a new way. The beauty of this campaign is that it can be ongoing, and can be refreshed and recycled as needed. The visual elements and branding will help to bring needed attention to these animals, encouraging the public to share and therefore find the pets loving homes.

The flyers were designed with printing in mind: these would be printed at a high volume in-shelter, as well as on the home printers of fosters and volunteers. It was important for there to be minimal background imagery and colors in order to save on ink/retain print quality.

The campaign is used across all social platforms, printed flyers, and email.